Licence and playbook
Written from what the RBP Finivis negotiation and the SEIS research taught us. The partner gets the right to sell ACB's hosted services in its country. ACB keeps the technology, the accounts and the brand. Only the three partners change these terms.
Only what is live. Selling something unbuilt breaks the licence on day one.
24/7 answering, missed-call text-back, appointment booking, live in 48 hours. The easiest add-on for telecoms and IT partners: every phone customer is a buyer. The agent always says it is AI. Own-brand (white-label) delivery: confirm with EMZI before promising it.
The partner's door-opener with its own customers. Every finding maps to a fix the partner can sell. Never priced.
Verified, enriched leads with a contact route, from 20 to 500, sold to the partner's customers as a done-for-you service.
ACB produces and publishes. The partner sells the outcome.
Runs in production for ACB's own raise. Grants data is UK-first, so offer it only to UK partners, case by case.
On the roadmap, not the price list. The line is "powered by ACB", never "log in to ACB".
- A reseller licence, not an IP licence. The partner resells ACB's hosted services. No source code, no transfer, no buy-out of the technology.
- Non-exclusive at signing. Country exclusivity is earned with a sales target per six months and reverts if the target is missed.
- Per product, from launch. Exclusivity covers only products already live in that country.
- Paid as a reseller fee. Either a wholesale price or a fixed percentage of what the partner bills. Never a 50/50 split of net profit: HMRC can treat profit-sharing as a partnership, which puts SEIS and EIS relief at risk.
- Call it a Reseller Agreement. Avoid "partnership" and "joint venture" in the contract title and the deal terms.
- ACB owns the accounts and the configuration. Telephony, AI and CRM accounts stay in ACB's name; the partner gets admin access for the term.
- Nothing triggers on ACB's fundraise or sale. No founder personal guarantees and no uncapped indemnities. Liability is capped.
- A 90-day pilot first, with a mutual exit at day 90 and a written success threshold.
- Compliance passes down. The partner follows its country's marketing law (see Territories), and AI always says it is AI.
- English law, contracting as AI Client Builder Ltd (company 17473555). For the US, the Ltd-or-LLC question is still open.
- 500+ small-business customers it bills every month
- A sales team that already sells a third-party product
- No competing AI receptionist, or one it would replace
- A company check passes: filed accounts, real directors, a real office
- Its own AI Visibility Report and 10 ideal customers, before the first call
- Sales training through ACB University
- Done-for-you delivery, so the partner never needs developers
- A demo agent answering in the partner's name during the pilot
- Reseller fee or wholesale price per product
- Exclusivity targets per country size
- Australia, pending the RBP Finivis terms
- US contracting entity (Ltd or LLC)
- Own-brand delivery of the voice agent
Run the partner's own AI Visibility Report and find 10 of its ideal customers with Revenue Radar. Move it to "Researching".
Email the partnerships or channel lead, or connect on LinkedIn (South Africa: LinkedIn or a call first, never a cold email). Use "First email" on the prospect. One ask.
Ask for the channel or partnerships lead by name. The point of the call is their process: how they add a product, who decides, how they get paid.
"We ran this for you anyway." The report shows the gap their own customers have.
One short message. If there's no answer, mark "Not a fit" with the reason, so nobody contacts them twice.
Show an AI receptionist answering in their company name. Offer the 90-day pilot, not the full licence.
Every line they sell rings out after 5pm. An AI receptionist becomes a line item on the monthly bill they already send.
Clients ask them about AI every week. This is a recurring line on the invoice with no build and no developers.
An add-on in their marketplace for the trades or clinics they already serve. Missed calls are lost jobs in their customers' own numbers.
They already resell software under licence. ACB adds voice agents and leads their agencies can sell this week.
Ask for a listing in their vendor catalogue. One yes reaches hundreds of resellers. Slow but large; treat as stretch.
Every CRM rollout needs leads and someone answering the phone. ACB fills the CRM they just installed.
Every site they host can get a free AI Visibility Report, and the fixes become their upsell.
- How many small-business customers do you bill every month, and in which countries?
- Which third-party products do you resell today, and how is that paid?
- What do your customers ask you about AI?
- Who decides on adding a new product, and how long does it take?
- Do you sell anything that answers phones or books appointments?
- No prices or revenue figures in any message. Terms are discussed live.
- No invented customers, results or partners. If we lack a proof point, we say so.
- British spelling, US spelling only for US partners.
- None of the banned words: leverage, synergy, seamless, game-changing, unlock, reach out, touch base.
- Funding is never guaranteed, and the AI always says it is AI.