Cheap to say yes to, so partners can sell fast: a free app and report, then £49a month after a 14-day free trial. The partner sells under its own relationship; we build and run it. Done-for-you work keeps its own prices for businesses that want us to do it all.
What one partner is worth
A partner who puts the Charlie Pro on 100 of its customers bills £4,900 a month. They keep £1,960; ACB gets £2,940 a month, every month the customers stay. Each Reception add-on adds £32 a month to theirs.
Worked from Charlie Pro at £49/mo and a 40% partner share, before any Reception add-ons. ARO alone has about 8,000 customers.
Free: the app + AI Visibility Report
Always free"See what ChatGPT and Google say about your business, meet Charlie, and get ten free leads. No card."
The door-opener. Every finding in the report maps to a plan below.
Best for: Every partner, every customer
Charlie Pro
Open with this"Your AI business partner and her eight specialists: customers found, content made, reviews answered, advice any time."
| Customer pays | Partner keeps | ACB gets |
|---|
| £49/mo | £20/mo | £29/mo |
14-day free trial, card up front, reminder before it ends, cancel in one click. Founding members: the first 500 pay £29/mo for life. +14 days for connecting the Google profile and a first briefing; "give 2 weeks, get 2 weeks" per friend invited.
Best for: Any owner-run business: trades, salons, clinics, shops
+ Reception (AI receptionist)
"Every call answered 24/7 in your business name, the job booked, and a text back on every missed call."
| Customer pays | Partner keeps | ACB gets |
|---|
| £79/mo | £32/mo | £47/mo |
Add-on to Charlie Pro. 200 minutes a month included, then 12p a minute. It always says it is AI.
Best for: Telecoms and VoIP partners, anyone whose customers miss calls
Lead top-ups
"More verified leads for your ideal customers, with a way to reach each one."
| Customer pays | Partner keeps | ACB gets |
|---|
| 25 leads · £49 | £10 | £39 |
| 100 leads · £1,997 | £399 | £1,598 |
| 500 leads · £8,997 | £1,799 | £7,198 |
25 for £49 inside the app; the bigger packs are done for you.
Best for: IT and CRM partners whose customers need more sales
Done for you: AI Receptionist setup
Done for you"We build, script and run the receptionist for a busy business with lots of calls."
| Customer pays | Partner keeps | ACB gets |
|---|
| £397/mo | £159/mo | £238/mo |
| £997 setup | £199 | £798 |
Includes 1,000 minutes a month. For businesses that want us to do it all.
Best for: Busier businesses, multi-site
Done for you: Google Business Profile rebuild
Done for you"Categories, services, photos and weekly posts, so the business gets found on Google Maps."
| Customer pays | Partner keeps | ACB gets |
|---|
| £147/mo | £59/mo | £88/mo |
| £597 one-off | £119 | £478 |
£147/mo is the optional weekly posting.
Best for: Web and hosting partners, marketing agencies
Trial rules: card up front, a reminder before the trial ends, cancel in one click. Extra free weeks come from finishing setup or inviting friends, never from a Google review (that breaks Google's rules and UK law). Not for sale through partners: the Command Centre, Radar, Content Centre and Funding Centre. Terms, exclusivity and the 90-day pilot are on the licence and playbook page.