Reseller products and prices

Cheap to say yes to, so partners can sell fast: a free app and report, then £49a month after a 14-day free trial. The partner sells under its own relationship; we build and run it. Done-for-you work keeps its own prices for businesses that want us to do it all.

What one partner is worth

A partner who puts the Charlie Pro on 100 of its customers bills £4,900 a month. They keep £1,960; ACB gets £2,940 a month, every month the customers stay. Each Reception add-on adds £32 a month to theirs.

Worked from Charlie Pro at £49/mo and a 40% partner share, before any Reception add-ons. ARO alone has about 8,000 customers.

Free: the app + AI Visibility Report

Always free

"See what ChatGPT and Google say about your business, meet Charlie, and get ten free leads. No card."

The door-opener. Every finding in the report maps to a plan below.

Best for: Every partner, every customer

Charlie Pro

Open with this

"Your AI business partner and her eight specialists: customers found, content made, reviews answered, advice any time."

Customer paysPartner keepsACB gets
£49/mo£20/mo£29/mo

14-day free trial, card up front, reminder before it ends, cancel in one click. Founding members: the first 500 pay £29/mo for life. +14 days for connecting the Google profile and a first briefing; "give 2 weeks, get 2 weeks" per friend invited.

Best for: Any owner-run business: trades, salons, clinics, shops

+ Reception (AI receptionist)

"Every call answered 24/7 in your business name, the job booked, and a text back on every missed call."

Customer paysPartner keepsACB gets
£79/mo£32/mo£47/mo

Add-on to Charlie Pro. 200 minutes a month included, then 12p a minute. It always says it is AI.

Best for: Telecoms and VoIP partners, anyone whose customers miss calls

Lead top-ups

"More verified leads for your ideal customers, with a way to reach each one."

Customer paysPartner keepsACB gets
25 leads · £49£10£39
100 leads · £1,997£399£1,598
500 leads · £8,997£1,799£7,198

25 for £49 inside the app; the bigger packs are done for you.

Best for: IT and CRM partners whose customers need more sales

Done for you: AI Receptionist setup

Done for you

"We build, script and run the receptionist for a busy business with lots of calls."

Customer paysPartner keepsACB gets
£397/mo£159/mo£238/mo
£997 setup£199£798

Includes 1,000 minutes a month. For businesses that want us to do it all.

Best for: Busier businesses, multi-site

Done for you: Google Business Profile rebuild

Done for you

"Categories, services, photos and weekly posts, so the business gets found on Google Maps."

Customer paysPartner keepsACB gets
£147/mo£59/mo£88/mo
£597 one-off£119£478

£147/mo is the optional weekly posting.

Best for: Web and hosting partners, marketing agencies

Trial rules: card up front, a reminder before the trial ends, cancel in one click. Extra free weeks come from finishing setup or inviting friends, never from a Google review (that breaks Google's rules and UK law). Not for sale through partners: the Command Centre, Radar, Content Centre and Funding Centre. Terms, exclusivity and the 90-day pilot are on the licence and playbook page.